Facebook Ad Agencies for TradesComparing the UK agencies running Meta ads for trades
Facebook Ad Agencies for Trades

Playbook | Facebook Ad Agencies for Trades

All playbook published on Facebook Ad Agencies for Trades.

Guide

Creative production: in-house or agency?

Phone footage from the van or agency-produced video? Three production models for trade Facebook ads compared o…Guide

Facebook ad agency contracts: terms to check

Twelve contract clauses to read before signing with a Facebook ads agency: minimum term, notice, setup fees, s…Guide

How we compare Facebook ad agencies: the scoring explained

The seven criteria and weights behind every agency score on this site, from published proof to asset ownership…Guide

Lead quality vs lead volume on Meta

Why cheap Facebook leads are often the expensive ones: five levers that set lead quality and a worked example …Guide

Running Meta ads yourself: the trades playbook

A six-week plan for a trade to run its own Meta lead campaigns: account setup, one campaign, three ads, a four…Guide

What a good monthly Meta ads report looks like

A one-page template for the monthly Facebook ads report a trade should receive: spend, leads, cost per booked …Guide

When to fire your Facebook ads agency

Seven signals that an agency should go, three that look like failure but are not, a 90-day decision frame and …Guide

Who owns the ad account? The question most trades forget

Why Business Manager ownership, the pixel, page roles and lead forms decide what you keep when an agency leave…