Facebook ad agencies for resin driveway installers compared
If any trade was designed for Facebook ads it is resin driveways. The before-and-after is dramatic, the job value is high enough to fund the spend, and the whole street sees the result. The catch is competition: every resin installer in the country has worked this out, and agencies have followed. We compared five on the things that separate them when the format itself is not the differentiator.
Where resin agencies differ
Because the creative formula is well known, we looked past it. Speed to first lead matters when the season is short. Area exclusivity matters when three installers in the same town are running near-identical ads. Quote handling matters because resin quotes are measured per square metre and homeowners compare them line by line. And fee structure matters because resin is seasonal and nobody wants to pay a retainer in January.
Each agency is given pros and cons rather than a score, then summarised in a table. Pricing transparency and proof are reported as published. The general method is at how we compare Facebook ad agencies.
1. Landscape Marketers (Intent Marketing Ltd)
Best for: Resin installers that are part of a wider landscaping or garden design business
Landscape Marketers, trading name of Intent Marketing Ltd in Litlington near Royston, names driveway and paving companies as one of its four niches alongside landscaping, garden design and tree surgery, and calls itself the UK's leading marketing expert in those fields. One of its three case studies is for a garden design and driveway firm.
The offer is a complete marketing solution: website design, online advertising, SEO, AI search optimisation, email, social media and lead funnels built on downloadable guides and video. Pricing is not published.
Pros: genuine driveway case study, single-niche focus, nurture funnels for higher-value garden-and-driveway schemes. Cons: no published fee, no stated exclusivity, and a funnel heavier than a resin-only installer needs for a £6,000 job.
2. Riley Marketing
Best for: Small resin installers who want quotes, reviews and missed calls handled for a fixed fee, with ads switched on for the season
Riley Marketing lists landscapers among its trades and its system suits the resin business model closely. For a fixed £149 a month the foundational growth system provides an SEO-focused website with service and location pages, Google Business Profile optimisation, Google review automation that reactivates past customers, missed call text back, and a CRM with lead status tracking and branded quote pages on the installer's own domain.
The quote page is the piece that matters most here. Resin quotes come down to area, edging, sub-base work and colour, and a homeowner comparing three installers will choose the one whose quote is clearest. A branded page on your domain, tracked in the CRM so you know who has opened it and who has gone quiet, beats a figure on WhatsApp. Review automation, including going back to last year's customers, builds the Google rating that the same homeowner checks before replying.
Facebook and Instagram ads are an add-on priced on top, along with Google Ads and local SEO. Because there is no setup fee, no notice period and the system is built before you pay, Meta spend can run from March to October and stop in winter without a contract penalty. That matches resin's season better than any retainer.
Founder Tom Riley has ten years in search and lead generation, previously led organic growth at an insurtech and has run his own lead generation sites. Clients deal with him directly. Pros: published fee, owned data, quote and review tooling, seasonal flexibility. Cons: no area exclusivity, no video production, ads fee quoted rather than published.
3. Lead Wave
Best for: Resin and driveway installers who want leads inside 24 hours with one installer per area
Lead Wave, in Lowestoft and Norwich, names driveway installers as a core trade with roofers, landscapers, tree surgeons and carpet cleaners. Its Facebook ads run only in the client's area with one business per trade per area, every enquiry gets an automatic text within seconds, campaigns are typically live within an hour and first leads arrive inside 24 hours, it says.
Pricing is quoted via WhatsApp on a month-to-month basis with no lock-in. Published results cover roofers in several regions, a tree surgeon and a carpet cleaner, not a driveway firm. The company has traded since 2022 and is run by Nick, surname not stated.
Pros: speed, exclusivity, instant text, no lock-in. Cons: no driveway case study, no fee published, no website or review element. For a view on the exclusivity promise see exclusivity as a pricing trick.
4. Scale Through Us
Best for: Resin firms wanting ads plus SMS, CRM and reputation automation as one managed department
Scale Through Us, at Great Portland Street in London and working UK-wide, names driveways and paving among its niches and sells a fully managed growth department: Facebook, Instagram and Google ads, web design, SMS and email marketing, reputation management, SEO, CRM integration and growth consultancy. It caps itself at three businesses per niche per location.
Pricing is not published. Proof is three short testimonials, one of them from a driveway client, with no detailed case studies.
Pros: driveway testimonial, automation bundle, limited exclusivity. Cons: unpriced, unproven, and three-per-location is a loose form of exclusivity in a competitive resin market.
5. Home Improvement Growth
Best for: Installers who already have a sales process and only want Meta video creative
Home Improvement Growth runs Meta video ads for windows, doors and glazing companies, with wider home improvement as a secondary market. Resin driveways would fall into that secondary bucket. It promises premium leads, scroll-stopping creative and transparent reporting.
No pricing, no case studies and no description of follow-up, exclusivity or account ownership.
Pros: video-first, which suits resin. Cons: nothing else is known.
Resin driveway comparison
Speed and exclusivity columns reflect each agency's own claims, not tested results.
| Agency | Names driveways | Speed to first lead | Exclusivity | Quote tooling | Seasonal flexibility | Fee |
|---|---|---|---|---|---|---|
| Landscape Marketers | Yes (case study) | Not stated | Not stated | No | Not stated | Not published |
| Riley Marketing | Landscapers | Built before you pay | No | Branded quote pages, CRM | Cancel any time, ads add-on | £149/mo core |
| Lead Wave | Yes | Live in an hour, leads in 24h | One per trade per area | No | Month to month | Quoted |
| Scale Through Us | Yes | Not stated | Three per niche per location | CRM | Not stated | Not published |
| Home Improvement Growth | Secondary market | Not stated | Not stated | No | Not stated | Not published |
Choosing by what you lack
If you lack leads and have everything else, a good site, strong reviews, a quoting process, Lead Wave is the quickest route and its exclusivity is useful in a crowded town.
If you lack the infrastructure, which describes most small resin firms, Riley Marketing builds it for £149 a month and adds Meta for the season. The quote pages and review automation address the two places resin jobs are lost: the comparison of three quotes and the check of three Google ratings.
If driveways are one line in a landscaping business, Landscape Marketers is the specialist. Scale Through Us and Home Improvement Growth need to show more before they earn a place on a shortlist. For sister trades see agencies for groundworkers, who often lay the sub-base, and agencies for fencing contractors.
Frequently asked questions
Why do resin driveway ads work so well on Facebook?
The transformation is visual, the job is worth thousands and the audience is every homeowner with a tired drive within a few miles. That also means heavy competition from other installers running the same creative.
Should a resin installer pay for area exclusivity?
It helps in towns with several installers advertising. Lead Wave offers one per trade per area, Scale Through Us three per niche per location. Neither guarantees results, and exclusivity is sometimes used to justify a higher fee.
How do I avoid paying an agency over winter?
Choose terms with no notice period. Riley Marketing lets you cancel at any time and treats ads as an add-on; Lead Wave is month to month.
What should a resin lead cost?
None of these agencies publishes a resin figure. As a worked example, £800 of spend producing 20 enquiries is £40 a lead; if one in five becomes a £5,000 job, that is £200 of marketing per sale.