Facebook ad agencies for bricklayers compared
Bricklayers are an awkward fit for most trades marketing. Half the work comes from builders and main contractors, the other half from homeowners wanting a wall, a porch or a repointing job. Few agencies name the trade at all. We looked at five that could plausibly run Facebook ads for a brickwork firm and judged how well each one maps onto the way bricklayers actually win work.
What a bricklaying firm needs from an ads agency
The domestic side of brickwork is visual and local. Garden walls, extensions, porches and repointing photograph well and sell to homeowners within a few miles. That is a decent Meta brief. The commercial side, subcontracting to builders, is not something Facebook ads do well, and an agency that promises otherwise is guessing.
So we scored on three things: whether the agency works with builders or masonry trades in any form, whether the fee is proportionate to a firm that might turn over £150,000 a year, and whether leads get followed up when the gaffer is on the scaffold with mortar on his hands.
Two of the agencies originally on our list were replaced. A kitchen showroom specialist and a glazing-group retainer firm had nothing relevant to offer a bricklayer, so we swapped in two that at least serve construction trades. The scoring method is explained in how we compare Facebook ad agencies.
1. Agass Marketing Solutions
Best for: South West brickies who want a cheap owned website first and ads second
Joseph Agass's agency, serving Weston-super-Mare, Bristol and Somerset, lists carpenters and joiners, plasterers, roofers, tilers and fencing contractors among its trades. Bricklayers are not named, but the client base is masonry-adjacent and the price points are set for sole traders.
The model is a free website draft in 48 hours, paid for only if you like it: £499 one-off, or £699 on WordPress, with optional £30 a month hosting and changes and no contract. The client owns the site and domain. Google and Meta paid ads and local SEO are quoted separately.
Case studies cover heating, fencing, roofline, a locksmith and glazing firm, kitchens and bathrooms and a carpentry client. There is nothing on Meta results specifically.
2. Riley Marketing
Best for: Small bricklaying and building firms that need the whole lead system, not just ads
Riley Marketing has actually built for this trade. One of the two sites it cites is for SET Building & Brickwork, an Essex building firm, and the agency lists builders and plasterers among its regular clients. That matters because brickwork marketing has to handle both homeowner enquiries and the credibility check a main contractor runs before subbing out.
The core offer is a foundational growth system for a fixed £149 a month: an SEO-focused website with service and location pages, so 'bricklayer in Chelmsford' and 'garden walls Braintree' each get a page; Google Business Profile optimisation; Google review automation that also reactivates past customers; missed call text back; and a CRM with lead status tracking and branded quote pages on your own domain.
Facebook and Instagram ads are an add-on priced separately, along with Google Ads and local SEO. The sequence is deliberate. A brickie who runs Meta ads to a one-page site with no reviews and no way to catch missed calls wastes most of the spend. The system is built before you pay, with unlimited revisions, no setup fee and the right to cancel at any time.
Founder Tom Riley has ten years in search and lead generation, previously led organic growth at an insurtech and has run his own lead generation websites. Clients deal with him directly. For a two-person brickwork outfit that is the difference between a supplier and a marketing department.
3. TradesGrow
Best for: Builders and brickies in Wales wanting PPC, Facebook and local SEO together
TradesGrow in Cardiff serves builders, roofers, driveway firms, landscapers and plumbing and heating trades. It offers web design, paid advertising with call tracking, local SEO including Google Business Profile, citations and review generation, Facebook ads and done-for-you lead generation.
Bricklayers are not named, but builders are, and the published case studies with lead and revenue figures cover roofers, a boiler installer, a landscaper and a driveway company. Pricing is behind a free strategy call; lead-gen offers say the first leads are free and the portfolio shows indicative cost-per-lead numbers.
It positions against clients' previous agencies with a 'no sales pressure, just results' line, with a results-vary caveat on its headline growth claims.
4. Scale Through Us
Best for: Brickwork firms that want ads, SMS and CRM automation managed together
Scale Through Us, based at Great Portland Street in London and operating UK-wide, lists construction, roofing, driveways and paving and renovations among its trades. The offer is a fully managed growth department: Facebook, Instagram and Google ads, web design, SMS and email marketing, reputation management, SEO, CRM integration and growth consultancy.
It caps itself at three businesses per niche per location and sells a 'secure your territory' message. Pricing is not published and there are no detailed case studies, only three short testimonials from an electrical, a roofing and a driveway client.
For a bricklayer the appeal is the construction listing and the automation bundle. The risk is that proof is thin.
5. We Build Trades
Best for: Multi-van building firms wanting an all-in-one AI platform
We Build Trades, listed at Halesowen in the West Midlands, sells an AI-powered growth system joining a website, paid media across Google, Meta, TikTok and Bing, AI lead follow-up and a CRM pipeline with reporting, plus area exclusivity. It serves trade and home service businesses generally, with heating, electrical, roofing and solar named.
It claims 300 or more trade companies and says the system has been refined since 2017. No pricing and no case studies are published.
Bricklaying is not mentioned anywhere. A larger building firm with a brickwork division might fit; a sole trader almost certainly will not.
How they line up for brickwork
The 'trade match' column records whether the agency names bricklayers, builders or a related masonry trade on its own site.
| Agency | Trade match | Meta ads | Follow-up included | Fee | Contract |
|---|---|---|---|---|---|
| Agass Marketing Solutions | Carpentry, plastering, tiling | Yes, quoted | No | £499 site; ads quoted | None |
| Riley Marketing | Builders; SET Building & Brickwork site | Add-on | Text back, CRM, reviews | £149/mo core | Cancel any time |
| TradesGrow | Builders | Yes | Call tracking | Not published | Not stated |
| Scale Through Us | Construction, renovations | Yes | SMS, CRM | Not published | Not stated |
| We Build Trades | General trades | Yes | AI follow-up, CRM | Not published | Not stated |
Picking one as a bricklayer
A sole trader doing walls and repointing should start with the website and reviews, not the ads. Riley Marketing does that for a fixed fee and then adds Meta on top; Agass does the website for a one-off price and quotes the ads separately. Of the two, Riley's bundle includes the missed-call and CRM layer that Agass does not.
A builder-bricklayer in Wales with a few staff can reasonably talk to TradesGrow, which has builders in its client base and publishes cost-per-lead examples.
Anyone tempted by Scale Through Us or We Build Trades should read our guide to agency contract terms for trades and ask for a named reference in construction, because neither publishes results. For a neighbouring trade with similar economics, see agencies for groundworkers.
Frequently asked questions
Do Facebook ads work for bricklayers?
For domestic work such as garden walls, porches and repointing, yes, because the work is visual and local. For subcontract work to builders, no; that comes from relationships and site reputation.
What should a bricklayer budget for Meta ads?
As a worked example, a firm might test £300 to £500 a month in a 15-mile radius for two months before judging. The management fee sits on top, which is why a published fee such as Riley Marketing's £149 core helps planning.
Which agency has worked with a brickwork firm?
Riley Marketing cites a site built for SET Building & Brickwork in Essex. None of the other four names bricklayers on its site.
Should I pick a construction-only agency?
Only if it can show construction results. Scale Through Us lists construction but publishes no case studies; TradesGrow lists builders and does publish results, though not for brickwork.